Is Your Suit 4S?

4S.  The best money can buy.  The latest, the greatest, the most amazing.

All over the world, people spend entire mountains of money yearly all in the pursuit of one, single goal: to look great, to look cool, to look important and significant.

Over a million Apple iPhone 4S models were sold in the first 24 hours following its release on October 14th in the United States.  $99.5 billion was spent on electronic devices last year alone.  Meanwhile, the American grooming market is worth a relatively paltry $3.5 billion.  Men underwent 1.1 million cosmetic procedures in 2010, but do they give their clothes the five extra minutes every day to make it the best it can be?  If it is so important to have the newest, shiniest device, why not the newest, shiniest clothes?  If you can make the same kind of investment in your clothes that you make in your gadgets, if you can take that step beyond into superior quality suits, shirts and ties (upgrading from an old QWERTY keyboard phone to a smartphone, if you will), it won’t just make you look amazing, it will set you apart and move you forward.  After all, we all look jealously at someone clutching that newer, better little device we wish we had.  So, of course, the same is true with the clothes on your back.

In the cacophony of all the high-end items you purchase, from electronics to cars to watches and on and on, clothes are the one thing that is closest to your body all day long.  Sure, someone might look at your phone and wish they had it, assuming they can see the little thing in your hand.  Someone might see you in your car and wish they owned it, assuming they even notice you zipping by in the driver’s seat.  When you wear quality clothes, it’s a part of you, head to toe, and influences everything other people think about you.  There should be no excuses and no “but”s here.

People will do anything and everything and then some more to look great, but many leave their clothes out of that equation, compromising on the quality.  Why shouldn’t it be like the iPhone 4S?  Why doesn’t everyone want the best and the newest in everything?   “The best iPhone yet.”  Shouldn’t your suit dovetail with your obsession with looking great?  A perfectly fitted suit can make you look younger, taller, slimmer, more professional, more important, more now.  Not to mention that the fabric and construction techniques of a fine suit will add many years to that suit, and make it serve you for years to come.  Unlike that high tech device in your pocket, whose average life expectancy is about a year, or Botox that has to be redone every four months.  A custom suit will be there on your shoulders, showing the world just how much you value quality and what high expectations you have for yourself for years and years to come.

There are millions and millions of iPhones out there, but your custom suit is yours and yours alone.  The pleasure of knowing it was precisely made just for you is something unlike any other purchase you can make.  So when you buy a new suit, don’t settle for the middle-of-the-road, make it 4S!


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